Question

If a customer is reluctant to try a new product because she’s afraid of what her friends might think, the company is most likely facing a(n __________ barrier.if a customer is reluctant to try a new product because she’s afraid of what her friends might think, the company is most likely facing a(n __________ barrier.

Answer 1

The answer is the company is most likely facing a psychological barrier. If she's afraid to buy a product because she feels her friends will tease her if they find out, then that has to do with her mindset, which is a psychological barrier for the company.