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?the dimension of service quality concerned with using knowledgeable, competent, courteous employees who convey trust and confidence to customers is referred to as: select one:

a. ?reliability
b. ?responsiveness
c. ?reasonability
d. ?assurance

1 Answer

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This is referred as D. Assurance. The dimension of service quality can influence a customer’s satisfaction in a firm’s good or service. Assurance can be observed in certifications and talks done usually by the sales department. This also helps in persuading a customer to purchase a good or service.
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