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The American presidential election of 1964 was won by sitting president Lyndon B. Johnson from Barry Goldwater. Johnson came to power a year earlier, after the murder of John F. Kennedy.
Johnson won the election because he associated himself with the popular John F. Kennedy, but also because he portrayed his rival as someone who would risk a nuclear war with the Soviet Union and abolish the 1930s social programs. During his election campaign, Johnson called for a War on Poverty. The percentage of the total number of votes obtained by Johnson, 61.1%, was the highest since the presidential election in 1820. Since then, this percentage has not been equaled or exceeded.