Question

Bentley motors makes one of the world's most prestigious automobile brand, targeting the ultra-luxury segment. which type of market coverage does bentley most likely use?

Answer 1

Bentley motors uses the concentrated marketing coverage. Concentrated marketing deals with providing goods for a specific group of people in the market. Companies with this type of marketing coverage develop their products to fit the taste of their selected market. In the case of Bentley motors, their focus group is the high-end market, hence their products are expensive and luxurious.