You see a commercial for a cell phone. Everyone in the commercial is using this phone. A teenage boy nervously calls a girl. The girl giggles and shushes her friends as she answers. A businesswoman makes a call as she gets into a cab. The ad ends with a six-year-old girl showing her grandfather how to send a text message. What propaganda technique is being used to sell the phone?
Fear
Glittering generalities
Plain folks
Transfer