Question

With help from the marketing department, engineers at easy electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. the marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by easy's competitors. an important part of this effort is likely to be the selection of a __________ for the new modem.

Answer 1

The marketing department should choose a brand name for the new modem in order to differentiate it from competitors' products.

Step-by-step explanation:

The selection of a brand name is likely to be an important part of the marketing efforts for the new modem. A brand name helps to identify a product in the minds of consumers and differentiate it from competitors’ products.

Answer 2

The answer that best fits the blank provided above is the term BRAND NAME. Given the scenario above that the company wanted to create something that could make the consumers remember the product and differentiate it from the rest, the most important aspect that they should develop is the brand name.