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When ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. ursula uses a _______ pricing strategy?
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When ursula decides how to price new products in her gift store, she measures the value of her product offerings against those of the other stores in her area. ursula uses a _______ pricing strategy?

User Stavros Zotalis
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The answer that fits the blank provided is the term COMPETITOR-ORIENTED. Since Ursula is showing that she is aware of the pricing of the other stores within the area, this makes her competitor-oriented. If someone is competitor-oriented, he or she constantly assesses his or herself based on the performance of his or her competitors.
User Pavan Varma
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