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When minute maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the _____ stage of the product adoption process. a. interest b. trial c. awareness?
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When minute maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the _____ stage of the product adoption process.

a. interest
b. trial
c. awareness?

User Joels
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1 Answer

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The answer that fits the blank provided above is the term TRIAL.  The trial stage in the product adoption process is the most crucial part in this process since this is when we test the product to actual customers in order to know how the product impacts the consumers. This is the stage where we will know how successful a product is. Answer is option B.
User Janneck Lange
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