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Dollar General sells convenience items such as light bulbs, laundry detergent, and milk at a lower price than a customer pays at a grocery store, but the company is still able to maintain satisfactory profit margins. Dollar General is an example of _______ in the convenience store industry.

User Joshlk
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Answer:

cost leadership

Step-by-step explanation:

Here are the options to this question :

Group of answer choices

reengineering

cost leadership

production innovations

efficient labor

A cost leader sells at a lower price when compared to its competitors

User Drekbour
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