Question

Several years ago, canadian sam holman realized there may be a need for a stronger, more durable wood baseball bat. he went through the process of developing the sambat�, a maple bat of precise dimensions. he set a price with a reasonable margin, he decided to take special orders and sell bats directly from his garage, and he promoted the bat with sales calls to professional baseball camps, where ball players could sample the bat. in marketing terms, we recognize that mr. holman designed the

Answer 1

Mr. Holman designed the merchandise. Since he was the one who formulated the concept, selected the material, examined the right dimensions for the bat. Also, he is his own sales agent for the product or merchandise since he sold the bats directly to the consumer (sure buyers).