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What are the four steps of the planned buying process

User Fruggiero
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Step 1: you identify a need and what you need to buy
Step 2: you research the product you're wanting to buy, look up information
Step 3: You look at which we choose brands, sizes, styles, and colors and looking up cheaper alternatives to make the best choice
Step 4: making the final choice of which product to purchase
Step 5: the act of buying the product
Step 6: You look at value and usefulness and price you paid, decide if the purchase was worth the price, last step in process and the pt. where we begin to reconsider and justify our purchase to ourselves
User Behnam Azimi
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L1: What are the four phases of the planned buying process? Investing time in the planned buying process, typically results in greater purchasing satisfaction.
User Sebbab
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