ANSWR IS C:
The Foot-in-the-Door Technique
Sales managers instruct their salespeople in the art of getting a
“yes” response to almost any request at all—like “mind if I use
your phone?” Why? Because people who give in to the first
request are more likely to give in to a second or third request.
This principle is the main idea of the foot-in-the-door technique.
Get the prospect to say “yes” to something—anything. This first
“yes” opens the door to the next “yes” or maybe even the final
“yes” as the prospect buys the salesperson’s product or agrees
to a request.
Just for Fun
You can become a better consumer if you understand the art of