Question

As mac and zach explore the possibility of starting a youth sports academy, they collect demographic and lifestyle information about the families who would potentially buy their service. this exercise will help to better identify their ________.

Answer 1

The correct answer should be target market.

It would be bad business for them if they didn't know their target market because they could establish soccer academies at places where nobody plays soccer. If they know what the people want they can give them that and everyone is happy then.