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Consumers use and process different aspects of advertising or messages. __________ yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

User Hesey
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2 Answers

2 votes

Answer:

High Involvement

Step-by-step explanation:

The high-involvement consumer will scrutinize all the information provided price, fabric quality, construction) and process the key elements of the message more deeply.

User Brent Yorgey
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Its obviously advertising
User Kevin Kalitowski
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