ignore -4y for now, put of to side
so what you do
(x^2+20x+100)-4y=0
take 1/2 of 20 and squaer it to get 100
neat, 100 is already there
so then factor perefect square
(x+10)²-4y=0
that is how you complete the square
if we had 4y² instead of 4y we could get
(x+10-2y)(x+10+2y)=0 but we don't
completed square is
(x+10)²-4y=0