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A media scholar is trying to find out whether internet or television political ads are more persuasive. what kind of effects is he looking for?
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A media scholar is trying to find out whether internet or television political ads are more persuasive. what kind of effects is he looking for?

User Agriboz
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Persuasiveness is the ability to change someones opinion. So they should look for any appeal to emotions, logic, or credibility. The effect the ad should leave is  changing the opinion of the viewer. I hope that helps.
User Anteatersa
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