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The positioning strategy can help communicate a brand's _____, representing the unique value provided to customers.

User Olamundo
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#1) The positioning strategy can help communicate a brand's _____, representing the unique value provided to customers.

Answer: The positioning strategy can help communicate a brand's position in the mind of the customer. The goal is to create a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from the rest of the products from competitors.

I hope it helps, Regards.
User Mesuti
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