Question

A car dealership in upstate new york where winters are cold and snowy has experienced lower sales for auto repairs. to capture a larger portion of the​ community's car​ repairs, it has offered free car washes all year and guarantees to return the car clean and dry even in drought conditions when water usage is regulated weather. which pricing tactic is in​ operation?

Answer 1

This pricing technique is called the Loss leader.  It gives low or loss making prices but its main purpose is to connect or attract as many customers. These customers can be attracted or offered with more profitable products and services.