1. A short explanation of a company's goals for the future is called a mission statement . Correct answer: A The mission statement describes what the company does for its customers and keeps my employees focused on our objectives. This statement should be concise and specific.
2. An elevator pitch is the section of a business plan should come first but be written last. this section is also called executive summary. It is included as the first part of the business plan but should be concise and summarize all the relevant points in about two pages, should be no more than two pages long and must capture the reader's attention and entice her to read the rest of the plan.