If your research uncovers a surprising growth trend in your industry, you'll have to revise the "market profile" section of your business plan.
A key piece of any business plan is the market analysis or revising the market profile. A market analysis is a quantitative and subjective evaluation of a market. It investigates the measure of the market both in volume and in esteem, the different client sections and purchasing behaviors, the challenge, and the monetary condition as far as boundaries to passage and control.