Final answer:
The musical RENT introduced $20 tickets for select seats, promoting accessible theatre experiences. This initiative, which started with fans camping out for tickets, evolved into a lottery system and influenced other theatres to adopt similar pricing strategies.
Step-by-step explanation:
In the context of theatre ticket pricing, it's noteworthy to mention the impact of the musical RENT on making theatre more accessible. One of the pioneering initiatives by RENT was the establishment of $20 theatre tickets for the first two rows, which were released at 6:00 p.m. on the night of the performance. This was a significant step in allowing a broader audience to experience the magic of live theatre affordably. Although the tickets initially attracted diehard fans, known as "Rent-heads", who would even camp overnight for them, the policy later transformed into a lottery system. The legacy of affordable seating options continued to influence other Broadway theatres in their pricing structures, playing a crucial role in maintaining theatre's reach to diverse audiences.