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Why is it important to examine an author`s or publisher`s institutional affiliations or previous works?

User Caub
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You want to make sure that the author doesn't come from a biased background, which would influence the way the material is written or presented.

Hope this helps!
User Rajat Banerjee
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In case they have wrote a previous book to the series so you can understand or to get a sense to their writing style.
User Ashbygeek
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