In the North, there were hundreds of Republican speakers, a deluge of campaign posters and leaflets, and thousands of newspaper editorials. While the campaign propaganda concentrated on disseminating the party platform, it also drew attention to Lincoln's life story, making the most of his boyhood poverty, his pioneer background, his innate genius, and his rise from obscurity. His nicknames, “Honest Abe” and “The Railsplitter,” were exploited to the fullest. The goal was to emphasize the superior power of “free labor,” whereby a common farm boy could work his way to the top by his own efforts and industry. In 1860, many observers noted that the Republicans had an almost unbeatable advantage in the Electoral College because they dominated almost every Northern state.Lincoln won in the Electoral College with less than 40 percent of the popular vote nationwide, leading contemporaries to cite the split in the Democratic Party as a contributing factor to Lincoln's victory. Like Lincoln in the North, Southern Democrat Breckinridge won no electoral votes outside of the South. He finished second in the Electoral College with 72 votes, carrying 11 of 15 slave states. Douglas was the only candidate to win electoral votes in both the North and the South (in New Jersey and M