In July 2012, a few months before he was to officially take over as president of the College Board, David Coleman invited Les Perelman, then a director of writing at M.I.T., to come meet with him in Lower Manhattan. Of the many things the College Board does — take part in research, develop education policy, create curriculums — it is perhaps most recognized as the organization that administers the SAT, and Perelman was one of the exam’s harshest and most relentless critics. Since 2005, when the College Board added an essay to the SAT (raising the total possible score from 1,600 to 2,400), Perelman had been conducting research that highlighted what he believed were the inherent absurdities in how the essay questions were formulated and scored. His earliest findings showed that length, more than any other factor, correlated with a high score on the essay. More recently, Perelman coached 16 students who were retaking the test after having received mediocre scores on the essay section. He told them that details mattered but factual accuracy didn’t. “You can tell them the War of 1812 began in 1945,” he said. He encouraged them to sprinkle in little-used but fancy words like “plethora” or “myriad” and to use two or three preselected quotes from prominent figures like Franklin Delano Roosevelt, regardless of whether they were relevant to the question asked. Fifteen of his pupils scored higher than the 90th percentile on the essay when they retook the exam, he said.