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Companies have tremendous amounts of information available on​ competitors, resellers, and other players in the​ marketplace, but they must also use that data to gain insight into​ ________ as pinterest did successfully in creating a scrapbooking site for shared pictures.

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Companies have tremendous amounts of information available on​ competitors, resellers, and other players in the​ marketplace, but they must also use that data to gain insight into​ the customer as Pinterest did successfully in creating a scrapbooking site for shared pictures.
This way, the companies will know exactly what their customer wants and prepare accordingly.
User Victor Grazi
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