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In an attempt to increase sales during a lagging economy, macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. which growth strategy
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In an attempt to increase sales during a lagging economy, macy's has increased its advertising and sales promotions for its current products to stimulate sales in its current markets. which growth strategy is macy's employing?

User Dejoong
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This marketing strategy is termed as promotion.
User JMarcel
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