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How would a low-cost price leader enforce its leadership through implied threats to a rival?

1 Answer

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Implied threats may not be the best tactic. Advertise your price in comparison if you you feel you are in fact the "low-cost price leader". People respond to a companies ad methods in relation to who is running the company. You would want your clients/customers to feel you are genuinely a good person and that your price reflects your wanting to serve their best intrust
User Panos Spiliotis
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