191k views
0 votes
In hearing a persuasive message, some people will evaluate it in terms of factors that have nothing to do with the content of the message. when this happens, psychologists speak of _______ route processing.

a. incidental
b. peripheral
c. inductive
d. central

1 Answer

4 votes
The answer is B. Peripheral
User Jonathan Berger
by
7.7k points