Question

Martin Inc was a company carrying on business in cosmetics and perfumes. It was not following

the marketing concept and was catering to a target market which was using its products. In other
words, it only concentrated on what it would make, and did not bother about changes in preferences
of its target market. It was later joined by Mr. Ash, a marketing graduate who advised the company
regarding the changing consumer preferences, and the changes that were necessary to be
incorporated in the product. He emphasized upon the income factors, and social factors only. He
modernized the products to a great extent, and invested about 3million on new packing, etc. Even
after six months of these changes brought about by him, the company did not seem to have a
proportionate increase in sales. The assistant manager and the product manager were not very
happy with the changes, and thought that although an effort has been made in the right direction,
some important factors concerning consumer behavior had been neglected.

What other factors, if any could have been considered? Elaborate in detail.

Answer 1

the factors can be segmenting target markets , building z positive customer relationships and customer handling

Step-by-step explanation:

this three factors are really important while building a positive customer relationship