Final answer:
Advertisements aim to persuade consumers to prefer and purchase a company's products over competitors', by differentiating their offerings and influencing demand.
Step-by-step explanation:
The goal of an advertisement is primarily to persuade the audience. Advertisers use various techniques to appeal to emotions such as sympathy, fear, and insecurity, with the purpose of influencing consumer behavior. The underlying aim is to differentiate a company's products from its competitors, convincing consumers that their products are preferable, thereby increasing demand and potentially allowing the firm to sell a greater quantity or to charge a higher price, which results in increased profits.