Question

How does community participation affects viral videos?

Answer 1

Well Depends on what community you are referring too. Many videos get tweeted, shared, cropped, and such and that could make something go more viral that it already is. People making parodies of already funny things. Like Those Harlem shake videos a few years ago, or the ice bucket challenge. Communities really like to milk things dry.

Answer 2

Well, it would of course raise greater awareness for these viral videos, thus making them more popular, if you will.

Take the ALS ice bucket challenge for example, there were plenty of videos regarding that on the web, and gained so much attention and popularity due to all the participation from the community.