TheLegend27 is featured in a Game of War (app) ad (I think? it was a war strategy game, that's for sure), where the characters repeatedly say "I'm playing GOW, but TheLegend27 keeps kicking my a**!" and when a girl asks what they are playing, they dismiss her, and the irony is, SHE IS THE LEGEND27 (dun dun dun) And it became a meme, I guess. Hope this helped!!