Best Target Market?
Your task in this activity is to review the table below, which provides top-level information for eight different market segments.
Based upon the information provided, you need to identify target market would you select as the best one/s to pursue, as well as addressing the various questions presented.
1. Which segment/s are the most attractive? Why?
2. Which segment/s would you NOT target? Why not?
3. In real business life, what other information would you need to help you select the best target market for a firm?