Answer:
I think it is the option "representative heuristic"
Explanation:
Heuristics are kind of like "mental shortcuts" that we use to make assumptions quickly. They are based off of our category prototypes and what we believe are typical examples of a certain object or group. The reason why it would be representative heuristic is because when you use this, you are comparing the new situation to an already existing image of the object. In this case, you are comparing Hugo to the "typical" image of a football player.
Hope this helps you :)