During the year 1917, the First World War was undergoing. Germany had already managed to take over France and was aiming to take over Britain. The United States had remained neutral but a sudden attack from German submarines to American commercial ships prompted the United States to enter the War.
The Army needed as many recruits as possible, therefore, it applied a power media strategy that appealed to the sentiments of male citizens in order for them to enroll in the Army and go to war o be part of the military reserves.