Maintenance strategy and disrupt strategy. When you have a maintenance strategy in place, the organization is wanting to maintain its current market share of a product or brand. Because they want to maintain they are less likely to invest a lot of money and time in marketing, especially in lower-consuming markets. Disrupt strategy in marketing describes researching consumer trends and habits within the marketplace. They also hold interviews and focus groups to make sure they are offering the right products and services to their consumer base.