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Discussion Topic Film merchandising is a great way to draw audiences to theaters and for fans to have film memorabilia. Discuss how film merchandising has changed since Star Wars in the 1970s.
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38 votes
38 votes
Discussion Topic

Film merchandising is a great way to draw audiences to theaters and for fans to
have film memorabilia. Discuss how film merchandising has changed since Star
Wars in the 1970s.

User IGEL
by
2.7k points

1 Answer

23 votes
23 votes

Answer:

Film merchandising has changed since Star Wars in the 1970s someone named Lucas gained control of licensing and merchandising rights before “A New Hope” was even released. which turned him into one of the most successful people in the entertainment industry so he changed it up a bit because he took control over it.

User Moris
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3.2k points
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