Question

A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. he does not care much about whether the cost per customer contact will be expensive. based on the manager's consideration, _____ will be the most appropriate promotional form.

Answer 1

Based on the manager's consideration, personal selling will be the most appropriate promotional form. Personal selling is when a business has sales people who meet face-to-face with a potential customer and sell them on a product or service. The sellers are a large part of how the organization runs because without these sales people making the sales, keeping money coming in and product going out would be rather difficult.