Question

Diffusion research company specializes in conducting market research for various firms. when it receives proposal for a new research, its management first estimates the cost of conducting the research and delivering the final research report. the management, then, attempts to reduce the costs through efficient operations. it also tries to maximize revenue by satisfying its customers' requirements.in this case, diffusion research company uses a _____ pricing objective.

Answer 1

The fact that the management of the diffusion research company when receives proposal for a new research, first estimates the cost of conducting the research and delivering the final research report and then, attempts to reduce the costs through efficient operations and tries to maximize revenue by satisfying its customers' requirements means that the diffusion research company uses a profit-oriented pricing objective.