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Zimbardo concluded from his stanford prison study that prisoners and guards adopted their designated roles more easily than anyone might have imagined because of

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The answer is "because of consequence of deindividualization".

Deindividualization matters since it clarifies a portion of society's most bothersome practices. The relative namelessness of driving an auto can lead drivers to street seethe. Substantial gatherings of individuals in a mob enable the person to crush property and damage others. Deindividualization likewise demonstrates to us the energy of gatherings to control conduct. All the live long day we are phenomenally acculturated individuals.
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