Final answer:
The best practice for Maria when writing advertising copy is to use active voice to create more engaging and concise content. This approach ensures clarity and persuasiveness, avoiding unnecessary wordiness that can diminish the impact of her message.
Step-by-step explanation:
When Maria is writing advertising copy for a client, a good practice for her to follow is to C. use active voice in sentences whenever possible. Using active voice in her writing will make her text stronger, clearer, and more concise. Active voice entails constructing sentences where the subject performs the action, which often results in more engaging and persuasive content. Moreover, active voice tends to use fewer words, creating a more impactful message.
In contrast, sentences filled with passive-voice constructions can lack vitality and become wordy, reducing the effectiveness of the advertising copy.
Therefore, it's important for Maria to focus on crafting sentences that highlight subjects and verbs, making her message resonate more with the intended audience, and ensuring that every word in her copy serves a purpose and contributes to the overall message.