The sexual revolution can be traced back to 1961 during the advent of the birth control pill. The impact of the sexual revolution was intimately related to the Women liberation movement and the gay liberation movement forcing the society to reconsider the role of sexual identity. The media provided a platform for the society to question the relationship between men and women, attitude towards marriage and divorce, and believe that sex before marriage was morally wrong and dangerous to women due to chances of unwanted pregnancies. The media reported changes that occurred in society after the U.S Food and Drug Administration (FDA) approved the public sale of Birth control pills, noting a rise in divorce rates.
The Media focused on how the sexual revolution affected college campuses, a place where single men and ladies were, a 1964 article explored how women in college found sexual freedom and freedom of pregnancy with birth control pills.