Question

You pay $0.25 per name for List A and get a click rate of 5%. You pay $0.35 per name for List B and get a click rate of 10%. Which list has the lower cost-per-click?

List A or List B

Answer 1

Answer: list B

Explanation:

Answer 2

list B

Explanation:

Given that there are two clicks , list A and B.

List A has a click rate of 5% and payment 0.25 dollars

Hence click rate of 1% costs = 0.25/5 = 0.05 dollars

Similarly for list B,

For a click of 10% payment done = 0.35$

Hence for one click payment = 0.35/10 = 0.035

Since both rates have been converted to rate for unit click we can compare both.

List A = 0.05 and List B= 0.035

List A unit click rate > that of list B

Hence list B has the lower cost per click.