Question

It is hypothesized that an individual's style of processing information (i.e., verbal or visual) will influence the impact an advertising execution will have on attitudes toward the brand advertised. style of processing, then, is considered which type of variable? dependent variable external variable internal variable moderating variable

Answer 1

I believe the answer is: Moderating variable

moderating variable refers to a third variable that could enhanced the relationship between an independent variable and a dependent variable. In sociological research, moderating variable could include things such as sex, social class, or gender.