Considering that all states are different and all individuals within a states have different views, there is no one correct answer. However, here are a list of topics in which a person might argue is the main priority.
1) Keeping tax rates (such as sales taxes) low.
2) Not adding in any additional taxes.
3) Properly funding the public education system.
4) Developing a balanced budget.
5) Keeping low taxes on businesses/corporations.