Answer:
b. leading
Step-by-step explanation:
Leading is an activity that requires conceptual skills from an individual to guide, teach and supervise employees.
For a company to succeed and position itself in the market, it is necessary that leadership is based on ethical values that help in creating an organizational culture favorable to the development of each employee, and other essential skills, such as knowing how to communicate, offer assistance, provide feedback, understand each worker profile, in order to guide the work towards the achievement of objectives and goals.
An effective leader is one who, through his own examples as a professional, manages to motivate employees to be more productive and satisfied with their work.