Question

Some companies still treat sales and marketing as separate functions. one effect this can have is to​ __________.

a. improve coordination between the two departments
b. improve the relationships between the two departments
c. allow marketing to be more in touch with customers
d. improve the​ company's performance
e. damage customer relationships

Answer 1

Some companies still treat sales and marketing as separate functions. One effect this can have is to​ damage customer relationships.

Sales and marketing are so closely related and achieve more when working together. Marketing is how customers hear about the product, what they love about it and what pulls them in. If someone isn't using the appropriate sales techniques for the audience found by the marketing team, they could damage the relationships the customer has with the brand.