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To bring the message strategy to life in a distinctive and memorable​ way, advertisers develop what is known as the​ "big idea". this big idea becomes the​ __________.

a. creative concept
b. message strategy
c. message content
d. creative appeal
e. message execution style

User Shivonne
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The appropriate response is A. A  creative concept is an all-encompassing "Enormous Idea" that catches gathering of people intrigue, impacts their enthusiastic reaction and rouses them to make a move. It is a binding together subject that can be utilized over all battle messages, suggestions to take action, correspondence channels and groups of onlookers.
User BananZ
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