Question

On her weekly grocery shopping trips, anna buys tropicana orange juice for her family. she doesn't seek information at all when she realizes they need juice, and her choice is based on habit. which type of decision making is anna using for this product?

Answer 1

Anna is likely using the habitual decision making. This is a decision making where in a consumer likely solves the problem or decides by using only minimal search or evaluation before the individual could even engage to purchasing a product or service.