Question

Cheryl will let only martiné cut her hair. she has tried other stylists, but she knows from experience that martiné cuts her hair well every time. for cheryl, __________ is the most important of the five service quality dimensions.

Answer 1

reliability because she trusts martiné based on her past actions

Answer 2

The correct answer is: Reliability.

Step-by-step explanation:

Reliability is the probability that a good or service is not going to fail. This is considered vital for consumers whose decisions are driven by the time they can rely on that good or service. Reliability generates trust and makes a good or service be considered as hard-to-replace.